Issue 01 · MMXXVI · Paris
Tree canopy seen from below — branches reaching outward
Scroll
Trust before the brand0 → 3,000,000 users20+ language markets2000+ global affiliate partners100+ tier-one media storiesContent is a tree, not a pipelineAI is the hands — judgement stays humanShanghai to ParisFashion to FintechTrust before the brand0 → 3,000,000 users20+ language markets2000+ global affiliate partners100+ tier-one media storiesContent is a tree, not a pipelineAI is the hands — judgement stays humanShanghai to ParisFashion to Fintech

Stories that build trust.
Relationships that create growth.

Trust·Growth·Intelligent Systems
From Shanghai, based in Paris. From Fashion, based in Fintech.

I help startups and growing companies explain complex products, build credible relationships and turn visibility into sustainable growth.

3M+
Users grown worldwide
2000+
Global affiliate partners
100+
Tier-one media stories
40M+
Monthly unique visitors
Built the brand, content and partnership systems at a platform that grew from 0 to 3,000,000 users
The growth line — watch it grow
0
day one · 30 people
6 regions
Asia · SEA · SA · MENA · CIS/CEE · ANZ
10–15%
of new users via partners
~48%
market share
3M+
users today
For founders and growing teams

Explain your product. Build relationships people trust.
Turn visibility into growth that lasts.

If your technology or insight is already strong, but the market does not yet understand what you do, early users are not arriving, and growth is not repeatable — that is the part I am good at.

AdvisoryProject-basedEmbedded team + AI operations
See how we can work together
Also open to early-team roles in AI, Web3 and new financial infrastructure. See the full record →
Selected WorkThree workstreams · the full record
PR & Communications

Building Trust Before the Brand Was Known

No brand, no budget, no playbook. What I learned about trust when 20 media outlets called at once.

+20% Share of Voice · 100+ stories · 300+ media relationships
Read the case →
Content & Editorial

Building a Content Tree That Could Scale

Three of us against a market that changed every month. So I stopped publishing more, and grew a tree instead.

10M+ monthly blog views · 40M+ monthly UV · 20+ markets
Read the case →
Partnerships & Growth

Scaling Growth Through Affiliate Partnerships

2000+ partners taught me this: the list length means nothing. Knowing who deserves your attention means everything.

2000+ global partners · 15-30% MoM/QoQ growth · 10-30% of team OKR
Read the case →
AI PLUS

I am not building AI to replace judgement.
I am building hands.

Turning proven commercial judgement into reusable AI workflows, so a top performer's strategy travels further, runs faster, and improves with every cycle.

Enter the AI Lab
OngoingMedia Monitoring Assistant
OngoingShadow BD
TestingCreator campaign pilot
Journal · Personal
"A boundary is never an ending. It is only the place life has not yet grown into."
— A Tree · personal essay
Read the essay →