Everything here is still growing.

A Tree

I cannot describe myself with a single job title. A title is the work a person carries at one stage of their life; it rarely explains where they came from, what they lived through, or where they are going. My experience runs across many parts of marketing: customer service, VIP management, media relations, content marketing, community, KOL and affiliate growth, and AI experiments. These look like separate territories. They have all grown from the same tree.

In 2010, ten thousand bitcoin bought two pizzas. Four years later, I joined one of the largest trading platforms in operation today. There I began learning blockchain, learning the products, working in customer service — solving users' problems and acting as the bridge between the community and the product and engineering teams. The business grew quickly, new trading products launched constantly, ordinary users became VIP users, volume and frequency surged, and I had to keep learning simply to help customers use what we were shipping. It was the first time I saw, at close range, technology seeping into the world of finance — and how people confront a technology no one has agreed on yet: some saw enormous opportunity, others deep suspicion; some spoke of financial freedom, others feared a Ponzi scheme.

Technology can change a financial market. But whether people are willing to enter that new world rarely depends on the product alone. It depends on whether the technology deserves trust and how that trust is built; on how security awareness is formed; and on how relationships are established — between a platform and its community, and between a team and the public and the press.

My luck compounded. In 2017, with bitcoin around $2,000, I joined what is today the largest trading platform by global market share, taking part in the early construction and launch of a global platform and living through the rapid expansion of its users, communities, markets and ecosystem. It was too remarkable for one essay to hold; traces of how it unfolded can be found in Selected Work.

Trading floors, price screens and a box of pizza — a decade on, the industry’s first joke became its daily routine.

I stood where the change was happening and took part with both hands: refining press releases for product launches, working with product teams on the documentation users would actually learn from, planning launch campaigns, arranging media interviews, connecting press and community, and searching with my team for answers through constant uncertainty. The challenges never stopped — community sentiment turning, external conditions and policy shifting, new users whose technical ability and security awareness remained fragile, and the standing demand that operations and communication keep pace with how fast the technology iterated.

I was the first person at the platform to open a line of communication with the leading blockchain media and with mainstream press — responsible for announcements and media relations across Chinese-speaking markets, building the media database from zero and maintaining those relationships. Every day was a new day: in a world with no established process, no ready-made method and no correct answer, you cut the road yourself, on judgement. Writing, product launches, commissioned pieces and interviews, public communication and crisis response were all learned by doing, while the company and the industry grew at rocket speed. No one enters this industry along a road already paved. My ability came from practice, focus, conviction, trust, effort, and from learning and remaking myself continuously.

The same unavoidable questions came back again and again:

In time I understood that being professional does not mean having every answer. It means that when the answer is absent, you can still recognise the facts, judge what matters, make a choice, and carry the consequences of acting.

As the team grew, I kept growing too. The work extended from media relations into content, brand and community, then reached towards global partnerships and commercial growth. Each change of role looked like a new beginning, but none of them ever left the original questions behind:

These questions have run through everything I have done since. In a market moving this fast, I had to keep my own learning ahead of the change, and hold a clear, precise judgement inside the noise, the mania and the uncertainty — then decide without hesitating.

Just as I had grasped the underlying logic of blockchain and how centralized exchanges work, stablecoins were becoming the unit of account, the liquidity and the settlement layer of the on-chain world. Uniswap reshaped trading through automated market making; liquidity mining and DeFi brought on-chain finance to life; NFTs opened a new space for digital assets and the creator economy. Perpetual contracts pushed the boundary of derivatives further, and prediction markets turned information and collective belief into tradable price signals.

Regulation moved in parallel — from early observation, wariness and scattered responses towards more systematic rule-making. Each policy shift redrew the lines between innovation, risk and compliance, and changed how platforms operate, how users participate and how institutions enter. With spot ETFs and other compliant financial products, the path for traditional capital into crypto was rebuilt; real-world assets began bringing treasuries, funds and credit on-chain, moving traditional finance and crypto from watching each other to genuinely connecting.

And now the AI revolution arrives faster still, redefining productivity, how organisations work, and the boundary of collaboration between people and technology. The rules of the market never stop being rewritten. What does not change is this: keep learning, understand quickly, and move before the next wave arrives.

Every time people believe they have understood the world, the world moves forward again.

This is why new technology has always drawn me in. Not because it offers a certain future, but because it forces us to reconsider boundaries we had stopped questioning: how value is created, how trust is built, how people and technology work together, and what a market can still become.

New roads are rarely analysed into existence by people sitting at a distance. They usually come from a group willing to enter the unknown first. They have no complete map, so they act and correct course as they go. Some build the product, some establish the rules, some tell the story, and some serve the first people willing to take the road.

I was fortunate to be one of them. I have been an observer and a participant; I have told the story and made things happen. I have benefited from the changes in technology and finance, and I have always served the users, communities and partners inside them. What these years taught me is not only how to communicate, grow or build partnerships. They taught me how to find order inside chaos, build clarity inside complexity, and make judgements inside uncertainty — and they taught me that growth is not the endless discarding of the past, but letting the past sink into the soil and become the root of what grows next.

And so, I hope to grow like a tree.

Roots in real users, communities and markets. A trunk made solid through practice, choices and responsibility. Branches reaching continually towards communication, content, relationships, technology — and directions that have not yet been named.

Every change of role is not a departure, but a new branch from the same root system. Every wave of technology is not a rejection of the past, but another ring left inside the body of the tree.

I am in no hurry to define myself, and unwilling to draw my boundaries too early. A definition can help others understand me, but it can also keep me where I am already comfortable. I would rather keep growing. As long as the world keeps changing, I will keep learning, taking part and creating, extending my branches towards the unknown.